Episode 22: Cara explores risk navigation

The last episode in our series with agricultural communicator, Dr. Cara Lawson, talks about how people navigate risk. Where do they go for information when faced with a crisis? And how do they know those resources are reliable? Cara, an assistant professor in the Department of Agricultural Communication, Education, and Leadership, studies the science behind the process of assessing information and how much time it takes to find vital answers. Knowing where people typically find and process important information helps communicators craft messages for sharing widely.