Episode 21: Cara develops a new measurement for her survey

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Description
Agricultural communicator Dr. Cara Lawson developed a new measurement to assess how people perceive the farmer’s role in climate mitigation, funded by the AgTech Innovation Hub, a collaboration between CFAES and Nationwide.
Name
episode-21-cara-lawson-measurement
Header Image
two people walking in a corn field during sunset, dusky haze from a tractor
Podcast Description

Demographic data – like age, gender, and location – are easy to quantify in a survey. But feelings, thoughts, attitudes? Social scientists use measurements to assess values and perceptions in surveys. Dr. Cara Lawson with the Department of Agricultural Communication, Education, and Leadership at Ohio State developed a new measurement for her national survey to test public perception of the farmer’s role in climate change. Are they helping or hindering changes to make our planet more sustainable?

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